Forsyth For Life!
As part of their mission to serve children, The Forsyth Institute for Dental Research came to us to develop an identity for their Forsyth for Life! initiative to bring their research to a broader audience. Among the creative collateral (calendars, van wraps, and a collection container) designed to help them make the case for funding and to educate children and their parents on the importance of dental hygiene, was an interactive component. The animated website launched on the evening of their first Tooth Fairy Ball, a fundraising event that featured Boston’s Best Smile contest. Along with photographs of the contestants and judges’ comments, there are social media links, press releases, and resources for all audiences. The website’s thoughtful information architecture allows for the expansion of content regarding future programs, again, easily maintained and integrated with their systems using a custom WordPress theme.
