Stoltze Design had the exciting opportunity to help Monotype revitalize and redefine their global brand. Working closely with their marketing team (vice president of corporate marketing Lisa Landa and design director Dennis Dimos) and Jason Rubin from Libretto, we developed a new brand identity around the new logo and typeface Kootenay, created by Monotype type director Steve Matteson.
The first manifestation of the new visual vocabulary and messaging was an oversized brand launch brochure with a letterpress cover and 16 pages of impactful imagery and, of course, typography, providing the reader with a narrative that takes them from Monotype's venerable lead past into the vivid digital present. Built around the company's value proposition of providing typefaces, technology, and expertise to its diverse worldwide customer base, the brochure features their new corporate font Kootenay along with a cornucopia of type styles and their diverse applications.
We also created a flexible stationery system showcasing Monotype's formidable roots in type design (and beyond) by incorporating large letterforms from their extensive font offerings.