MIT Division of Student Life
This is the umbrella organization for a complex and diverse set of offices at MIT, including spiritual support, enterprise technology, housing and dining services. We led a team to establish their visual brand and design a master site with multiple subsites — conceived and built in 3 months’ time. The new website design visually unifies the DSL, while individually branding member groups of the enterprise. The new information architecture and content clearly and effectively provide information to incoming freshmen and their parents, many of whom are unfamiliar with the inner workings of a university. The sub-unit template system provides a framework and supporting graphics to help each group cohesively reinforce their brand. A back-end leveraging the Drupal CMS provides more robust information and updates between groups and content is continually refreshed and easily maintained by a wide range of administrative staff.