Office for the Arts at Harvard
We designed a website that integrated various types of social media and extended the OFA’s existing identity. We developed a sophisticated yet flexible template system for web and print for a variety of user groups — from senior staff bringing a Grammy award winner to Cambridge, to students designing marketing campaigns for their productions. The website’s streamlined navigation makes it easy for visitors to find and understand the work of the OFA. Online traffic and transactions have increased and, judging from their Twitter and Facebook activity, so has their audience. Our newsletter for Harvard Arts Spectrum (which folds out into a poster) is well integrated with the website. Together, the components reinforce the OFA’s visibility and provide additional marketing opportunities.