Wentworth Institute of Technology
In 2014, Stoltze Design, in partnership with Libretto for messaging and content, developed a robust system of marketing collateral for the Admissions Department at Wentworth Institute of Technology. Building on the Institute’s brand strategy, Stoltze/Libretto developed a campaign logo representing Wentworth’s “Five Factors of Career Success,” an updated word mark and a new institutional tagline “Innovation in the Making.” The subsequent branding guidelines also featured a dynamic color bar, fresh photography, and an expanded palette including metallic silver.
In addition to the Admissions materials, which comprise print and digital viewbooks, search pieces, acceptance materials and college brochures, we were engaged by other branches at Wentworth, including the President’s Office, Institutional Advancement, the Master of Architecture program, the Athletics Department, and the College of Engineering and Technology. The resulting materials have supplied Wentworth with a reenergized institutional identity and a comprehensive program of collateral to effectively communicate with both internal and external audiences.