Boston Society of Architects Logo and Graphic Standards Guide

We developed the Boston Society of Architects’ visual identity and graphic standards for publications and marketing materials. The new identity system better communicated the BSA’s leadership position as the largest chapter of the AIA. The refined logo and identity system offer a variety of creative choices that work together synergistically. Components of the system are successfully applied to additional sample communications formats, including letterhead, email templates, postcards, brochures, and program guides for internal and external communication, including co-branding.