Fort Point is a vibrant warehouse district in Boston just across the channel from South Station. Recognized as one of New England’s largest artists’ communities, it's also been the backdrop for Stoltze Design's endeavors for the last 30 years!
Because of our involvement in the community and deep familiarly with the neighborhood, we were excited to work with the Friends of Fort Point to give a visual voice to our home turf.
Through extensive research and rounds of community input, we developed a visual identity system for use on banners, websites, marketing materials and environmental graphics. We also created a messaging platform using familiar phrases that incorporate the word "Point." When paired with locally relevant icons and placed near specific landmarks and businesses, the words take on new, playful meanings.
The color palette was influenced by the neighborhood's brick buildings, green trim and proximity to water. Historically inspired typography was updated with the contemporary typeface Scout, from our neighbors, Font Bureau.
Phase one, the banners, is now live, with more applications to come!