ArLab: Healthcare + Biotechnology Career Institute
Identity / Branding / Website / Digital / Experiential
ArLab is a new state-of-the-art career institute in downtown Boston that opened in fall 2023. Providing hands-on skill development for careers in healthcare and biotechnology, ArLab combines JVS Boston and Quincy College’s deep expertise in higher education and workforce training in a unique partnership.
Stoltze Design Group was engaged by JVS to develop the ArLab identity, website, experiential graphics, and a promotional video. We introduced a bold color palette that complements both JVS and Quincy College yet stands on its own and applies seamlessly across digital, presentation, and signage applications. Taking a cue from the distinctive facade and window pattern of the building at 122 Arlington Street and incorporating a nod to science and technology, the identity is a bold signifier of place, history, and activities of the organization. Name, address, and the periodic table reference all come together to introduce ArLab and welcome students, faculty, and partners to join this exciting venture.