Harvard Law School
Branding / Experiential / Print
Stoltze Design, Hopewell, and Thurston-Lighty Ltd. collaborated to develop a brand strategy and materials for Harvard Law School’s bicentennial celebration in 2017. Discerning the driving qualities of the school and its community was a rare challenge. Already a renowned brand, what could we add that appropriately honored the community’s achievements and distinct talents?
“Moved to question; prepared to reason; called to act,” the theme developed for the yearlong series of special events and commemorations, captures the unique ability of HLS faculty and alumni to comprehend the challenges of our public and private lives—and find solutions. We developed a sophisticated brand identity based on this messaging, which we implemented across a broad suite of communications collateral, including banners, environmental graphics, and the website.