St. Paul’s School

Branding / Website / Digital / Viewbooks / Publications

St. Paul’s School is a highly selective college-preparatory, coeducational boarding school in Concord, New Hampshire, affiliated with the Episcopal Church. It is often regarded as one of the top boarding schools in the United States. The school’s 2,000-acre campus currently serves 539 students, who come from 40 states and 18 countries. Established in 1856, St. Paul’s later became one of the first boys’ boarding schools to admit girls and is now home to a diverse student body from all backgrounds.

Stoltze Design Group was brought in to enhance the existing school brand identity, create a new website, and produce admissions materials to create a cohesive design approach that reflects the school’s traditional values, promotes their unique “SPS 360” holistic approach to education, and infuses storytelling throughout.

For the website, Stoltze partnered with Common Media to create an entirely new interactive and immersive web experience. Our UX process included content strategy and participatory design workshops to help the team hone messaging and visualize storytelling approaches; a revised information architecture that eliminated duplication and provided clear pathways through the site; and a detailed framework for how SPS 360 content should be structured, presented, and promoted throughout the site. Showcasing the school with impactful imagery, the visual design updates the school’s current identity with contemporary fonts, typography, and an extended color palette. The result is a dynamic new online presence that reflects the quality of the SPS educational experience.

Launch Website

Admissions Print Collateral
Print Collateral / Viewbook / Editorial Design

The new admissions materials, including a viewbook and travel brochure, build on the visual design and storytelling approach of the website. Stoltze partnered with Libretto to translate the school’s strategic plan into a messaging platform that addresses key St. Paul’s audiences, including prospective students and their families, alumni, and donors. We helped hone the language used in these key recruitment pieces to enhance storytelling and effectively convey St. Paul’s personality and differentiators.

Admissions Materials Recognition: Bronze Award in 2023 InspirED School Marketers Brilliance Awards