Identity / Branding / Print / Website
Cambridge Associates is a global investment firm that works with endowments, foundations, and high-net-worth clients, managing custom investment portfolios to maximize their impact on the world. Ten years after developing an identity for the company, Stoltze was re-engaged to update their branding and communications, including a new website and suite of marketing materials. Key to the success of the rebranding was an updated approach to typography, infographics, and photography that reflects the firm’s sophisticated research and reputation as a trusted financial partner.
The print materials are exquisitely printed using co-cure offset for the folders and brochures and digital printing for inserts that need to be updated more frequently.
The completely reimagined website is built in WordPress to be responsive and easy to maintain. Simple animations and use of parallax programming give the site a current and relevant appearance.
Stoltze also created a separate microsite for CA’s Optica Benchmarks, a tool to curate performance metrics that match each customer’s portfolio.