Website Refresh / Branding / Digital / Animation
General Catalyst is an American venture capital firm focused on early stage and growth investments. The firm was founded in 2000 in Cambridge, Massachusetts, and also has offices in San Francisco, Palo Alto, and New York City. It has built an impressive track record of investing in some very successful companies including The Honest Company, Outdoor Voices, Grammarly, Snapchat, Neverware, Stripe, Airbnb, Deliveroo, HubSpot, Datalogix, Warby Parker, and KAYAK.
Coinciding with their 20th anniversary, Stoltze Design Group was engaged to redesign the General Catalyst brand and web presence to reflect their company’s culture and strong client relationships. Our solution included creating an animated illustration for the homepage that featured their many success stories. This updated approach to imagery, typography, and color palette also works as a system for their numerous sub-brands and is now an integral part of their brand expression across all their communication platforms.