Wentworth Institute of Technology
Branding / Identity / Print / Experiential / Digital / Magazine
Wentworth Institute of Technology is one of the country’s leading institutions for return on investment in the STEM, design, and management education disciplines. A trusted design partner since 2014, Stoltze was selected along with Boston advertising agency Small Army to create a new brand identity to delineate a vision for the university’s future. With the new decade just underway, the university adopted a brand positioning statement of: “The sooner you take action, the sooner you improve your world” and a new tagline: “The University of Now.”
As the design consultant, Stoltze developed a new logo and design guidelines for print and web, including approach to typography, color, and imagery, as well as UX for the website. Stoltze also updated the school’s official seal to work in tandem with the new logo, reinforcing the seal as an important brand element for the university. Our work for the university also includes their alumni magazine and president’s report.
Branding / Identity / Print / Experiential / Digital
Our work with Wentworth began in 2014 when we partnered with Libretto to clarify the school’s branding and position as a leader in the innovation economy. Updates to the visual identity were followed by an expanded messaging system identifying the “Five Factors of Career Success,” and a new institutional tagline “Innovation in the Making” reflecting their innovative approach to hands-on learning. The Five Factors W, initially created for the admissions materials, including print and digital viewbooks, search pieces, acceptance materials, and college brochures, was used widely across the campus and adapted for other logos including the Wentworth Fund, the College of Professional and Continuing Education, and the Wentworth Alumni Association.