Identity / Branding / Publications / Print
Located in Groton, Massachusetts, this selective private Christian college-preparatory school is ranked as one of the top ten boarding schools in the United States. Groton School enrolls approximately 380 boys and girls from the eighth through twelfth grades and counts many famous figures in business and government among its alumni, including U.S. President Franklin D. Roosevelt.
Stoltze was engaged to update their admissions suite with a fresh and adventurous approach. Inspired by the evocative theme “Dynamic Equilibrium,” we approached the design of the viewbook like we would an art book. Instead of producing copious amounts of written information to absorb, we set out to tell Groton’s story primarily through the use of Tom Kates’s stunning photography set to a fluid and dynamic layout and typography. The landscape format lent itself to expansive crops of the picturesque campus and wide-angle views of their well-equipped classrooms and facilities. The visuals were punctuated with concise and compelling content written by the Thurston-Lighty team. The approach enabled student stories and insights to become the real star of these publications.
Admissions Materials Recognition: Gold Award in 2021 InspirED School Marketers Brilliance Awards