Rhode Island School of Design
Print / Viewbook / Catalog
Our redesign of the RISD admissions catalog, coinciding with the appointment of John Maeda as school president, was the first significant update made to the book in more than ten years. We rethought the format, selecting a smaller page size and horizontal layout to break the information into bite-sized pieces and double the page count for the same printing cost. Rich imagery and expressive type illustrate the vibrancy of life at RISD and we introduced the phrase “RISD is” to structure this intimate portrait: RISD is heady, RISD is nonstop, RISD is just the beginning. The “RISD is” messaging and visual approach was also applied to the admissions website.
Recognition: UCDA Excellence Award